How East Rand Solar Boosted Web Traffic by 180% and Increased Sales With a Website Redesign and Google Ads Overhaul
Client Overview:
East Rand Solar installs and maintains solar geysers and panels across Gauteng. They offer sustainable energy solutions for residential and commercial clients.
The Problem:
After experiencing a sharp drop in sales, East Rand Solar needed a renewed marketing push. Their website traffic had declined, their site was outdated, and their Facebook campaigns weren’t converting effectively.
Website Before. Outdated and no clear path.
"Morning Christiaan. Just to let you know, we did 21
(7 more) geysers than last month. Thank you very much. Have a great day and weekend."
(7 more) geysers than last month. Thank you very much. Have a great day and weekend."
Johann Vorster
Owner East Rand Solar
The Solution:
Qum Studios took a multi-step approach:
- Website Redesign: Their old website had a dated look and poor user flow, which was negatively impacting conversions. We redesigned the entire site with a fresh, modern layout, optimized the user experience, and added clearer calls-to-action and improved conversion forms to better support incoming ad traffic.
- Google Ads Optimization: In early 2025, we took over their Google Ads account, improving their underperforming Performance Max and Search campaigns through better targeting, bidding, and ad creative.
The Results:
- Traffic Surge: Website traffic rose from 1400 in February to 5600 in April—a 300%+ increase
- Sales Growth: Average monthly sales jumped from 14–15 to 21 geysers in April
- Improved Conversions: The new website made it easier for users to take action, directly supporting ad-driven inquiries
Takeaway:
A strong website and well-optimized Google Ads work hand in hand. For East Rand Solar, this combination reignited their growth and positioned them for scalable success.
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Email us: info@qumstudios.co.za
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