Why your Company Logo is so Important
1. It is central to your Brand Identity
Your brand identity is what sets you apart from your competitors in such a way that your clients will be able to instantly recognize your business. Whenever your clients think about our product or services, they will automatically think about your brand image, which is the direct result of all the efforts put into your brand identity. The Brand identity of your business consists of all the elements your business creates to portray an appealing image to its consumer. These elements include but are not limited to, your business name, logo, colours and shapes or other visual elements, stylistic elements such as fonts, and even the language your brand uses.
Central to all of this is your company logo. A well-designed logo will stay in the minds of your clients. Your logo will also influence other aspects of your brand identity such as the colours associated with your business as well as the fonts and other visual elements your brand makes use of. Think about the ‘tone’ of your business, do you offer a playful and easy-going product or service, or would you describe your business as corporate and more analytical? Your logo should reflect this in its design. Your logo will be a great visual cue for clients about what to expect from your business
Let’s have a look at a few attributes that come to mind when looking at the below logos.
2. It sets your business apart from your competitors
The goal of your logo is simply to differentiate your business from competitors, be cautious during the design process to not mimic the logo of your competitors. Before starting the design process, be sure to make a list of at least 5 or more direct competitors and look up the logos of these companies. In doing so set yourself apart from other similar companies and ensure that your business doesn’t lose out on potential sales due to confusion.
Be sure to keep your logo original if your logo is too alike to that of a well-known or recognisable brand within your fiend your potential clients might perceive your product as a cheap knock-off or counterfeit of your competitors. This will hurt how clients interact with your brand and in turn just send clients to your competitors.
Learning more about the brand identities of your competitors will also allow you to learn more about what your intended target audience is already familiar with. In doing so you will have the opportunity to completely set yourself apart from competitors in all your branding elements from colours, shapes and fonts used in your company logos.
Let’s have a look at how a few instant coffee brands set themselves apart from competitors. Each of the below companies offers coffee and are widely recognized within the South African market yet none of these brands copied the competition in their logo or packaging design.
3. Clients will associate your Logo with your business.
Brand loyalty can be described as the positive association customers attach to a specific product or service. Think about how you associate certain logos with certain industries. Like Starbucks for coffee, Coca-Cola for soft drinks, Dunlop for tyres, and Nike with running shoes. Consistency is key when attracting loyal consumers, and a recognisable logo forms part of this strategy. Your logo will become part of your brand’s persona and as your business grows your logo will become familiar with consumers within your field.
Once your product or service gains popularity your customers will come back time and time again to buy from you, the first thing they will think about will be your logo. Having a recognisable logo that’s distinctive from your competitors will be very advantageous to your business. Remember that your logo will also act as a reminder to clients of your product or service so it should be recognisable within a few seconds.
4. Buyers will be on the lookout for your Logo.
There is more to a logo than just the branding elements. Your logo will also help build trust with potential clients and prove that you are serious about your business. Your logo will introduce your business to clients, but it should also tell them about what you offer. It should reassure potential clients of the quality of your product or service.
Think about how you sometimes make a quick decision upon the first glance at a product logo or other branding. If your logo appears to be unprofessional, clients will doubt if the product or services you offer are legit. Your logo goes a long way in convincing clients that your business is trustworthy. Have you ever hit the back button when looking at a new product online simply because the branding didn’t feel trustworthy? Then you understand that potential clients will do the same when looking at your logo and other marketing materials.
So now that you know more about the importance of a great logo why not get in touch with Qum Studios today for help with your company logo. Let our team of professional designers help you to design a logo that grabs the attention of potential clients and makes your business stand out from the crowd.
