Everest Plumbing

Everest Plumbing — Conversion-Focused Redesign & Google Ads Lead Gen

We rebuilt the site around clear calls-to-action and trust signals: streamlined service pages, prominent “Call Now / Get a Quote” actions, fast page speed, mobile-first layouts, and credible social proof. On the ads side, we set up high-intent Google Search campaigns with location and call extensions, robust negative keyword management, conversion tracking (calls & forms), and ongoing optimisation. The result: a site that converts and an ad account that consistently delivers local enquiries.

List of deliverables

• Website redesign for conversion
  • Mobile-first layouts with clear CTAs (“Call Now”, “Request a Quote”)
  • Quote form with required fields and thank-you/auto-response setup
  • Sticky call button and WhatsApp/phone click tracking
• Google Ads
  • Search campaign build for high-intent plumbing keywords
  • Ad groups aligned to core services (repairs, geysers, emergencies, installations)
  • Call & location extensions; ad schedule aligned to business hours
  • Conversion tracking for calls and form submissions
  • Negative keyword curation, bid/keyword/creative optimisation
  • Landing page alignment to boost Quality Score and lower CPC