We all know that having a social presence is very beneficial to any business. With more than 4.62 billion social media accounts worldwide social media has become one of the top places to interact with your target audience. It is a fantastic way to engage with existing clients and attract potential new clients.
According to GWI a world-renowned audience targeting company specialising in audience insights, 61.1% of South African internet users aged 16-64 made use of social media to research brands and products, the worldwide average is only 43.5%. The data speaks for itself South Africans have grown accustomed to social media and it is influencing our buying behaviour.
Should your business not have a Facebook page, allow us to guide you through the process. Let’s have a look at a few tips for setting us your business Facebook page.
Start a business page, not a personal page
Our first tip would be to create a business page and not advertise from your personal profile. A Facebook business page is not the same as your personal Facebook page. Although the pages will be similar in appearance Meta offers fantastic tools for businesses not available to personal Facebook pages. Be sure to create a business page as it is against the terms of service set up by Facebook to use your personal page to represent your business. Should you be unsure about the Terms of service have a look here.
Your business page will be managed via your account, but rest assured that the business page is considered an entity within itself. Page visitors won’t be able to see your personal information or to whose account the page is linked. Think about it this way to get to Narnia, we need a wardrobe and your personal page acts as the portal to greatness. So let us get started setting up your Business’s Facebook page. Follow the easy instructions on this page
Setup recognisable profile and cover images
When setting up your profile and cover images keep these tips in mind. Choose your profile picture carefully for your business page it should be something that clients will be able to easily recognise. Your business logo would be a great choice for this. This image will be on display at the top of your page so make sure it’s the correct size (170 x170 pixels) to ensure your profile image is not blurry or stretched. Also, remember that your profile image will be used as the thumbnail image for all your posts so ensure that it is recognisable.
Your Facebook cover photo sometimes referred to as your banner image should be 820 x 312 Pixels for desktop and 640 x 360 pixels for mobile. Facebook will automatically adjust the image to fit the frame so ensure your image is the correct size or it will appear stretched. The cover image is a very noticeable part of your business page don’t include too much text here, instead use this space to grab the attention of your page visitors with a graphic that conveys an easily understandable message.
Ensure you customise your page username.
Once you have set up your business page you will get the opportunity to customise your username. This is an important step as clients will use this to look up and interact with your page. Be sure to set up a username for your business page because once you have done so you will receive a custom URL for your page. This will come in very handy when marketing your Facebook page in the future.
Keep the following in mind when creating your username. Your page can only have one username and it cannot be a name that is already in use. Usernames can only consist of alphanumeric characters and periods. You can use letters (A-Z) / Numbers (0-9) / symbols (.) for your username. Your username must have at least 5 characters and cannot contain generic terms such as (.co.za. or .com).
Setting up your About us tab correctly
Clients looking to learn more about your business will go to the ‘About Us’ tab first, so be sure that the information in this section is accurate and up to date. Your about us page will also reflect in a condensed block on the left of your page, this is a great way to show clients the most relevant information about your business. Page visitors can also click on the about us tab on the top banner of the page for the full page.
Included in your about us page should be your physical address should your business have one, all contact details such as your phone numbers, email, and web address, business operating hours, as well as a brief description of the product or services you offer.
Remember that our clients sometimes need a bit of reassurance that they are dealing with a credible business, so be sure to include all the relevant information to reassure them that they will be able to contact you any time during the buying process.
Most importantly ask others to check on the information with you, you don’t want to lose out on a potential sale because your clients could not get in touch with you.
Customise your call-to-action buttons
Another tip when setting up your Business page would be to customise the Call-to-action button. One of the amazing benefits Facebook offers business pages is the Call-to-action button. A wonderful function to guide your clients once they are on your page. This button will appear at the top of your page so that it is easily accessible to visitors.
You can customise the call-to-action button in several ways to get visitors to contact you, from the call now to the contact us or send message options. You can also set up an email button or WhatsApp button.
You can get visitors to sign up for a newsletter or direct them to your website to learn more about your services or products. This button can be directed to any link such as a landing page, webpage or contact form.
If you would like your visitors to take immediate action buttons such as the order now button for food-related businesses. For product-based businesses, the shop on website button might be a good fit for your page.
There are even buttons to direct users to use your app, watch a video or play a game. No matter what service or product you offer there will be a button suitable for your business page.
Connect your Facebook business page to WhatsApp
It should go without saying that you should make it as easy as possible for clients to connect with your business. Today most South Africans use WhatsApp to connect with others and our businesses are no different. Connect your Facebook page with your business WhatsApp account for ease of communication.
Marketing is another reason you want to set up a WhatsApp connection on your Facebook page. With a single click potential customers can get in touch with you to learn more about your fantastic products or services.
When running Facebook ads, you will also have the option to add a WhatsApp button an instant way to get clients to respond to your marketing. This is a great way to boost client engagement and ease communication during the buying process.
Link your Facebook page on your website
Be sure to link your Facebook page to your website. Remember that you always want to drive traffic toward your website, so share links on your Facebook page whenever you load new news articles or blogs on your website.
Always aim to direct Facebook visitors toward your website, this will allow you to generate possible leads, leave clients with a better impression of your brand and allow you to build a relationship with them during the buying process.
Our team here at Qum Studios will gladly assist you with setting up your Business Facebook page. Your business’s success is our passion. Contact us today for assistance with registering your web domain, setting up your social media accounts, getting your business online with a professional website or for any of your graphic design needs.
Yours in marketing
The Qum Studios team.